Have you ever picked up a book and flipped through it looking for any juicy photos? Even before reading a single word of the text?
As readers, we naturally gravitate toward images. And online, great visuals are like anchors. They grab hold of your reader’s attention and keep it in place. Once you’ve anchored their attention, the content you’ve written keeps them scrolling.
This means blog graphics are a big deal. Research by BuzzSumo found that posts with an image every 75-100 words attracted on average 30 more shares than those without.
Why? Because graphics keep people reading, and when people read more of your content they draw more value and feel more compelled to share their positive experience with the world.
Graphics also leave a more lasting impression than written content. Your mind only retains about 20% of the written information it takes in, compared to the 80% it retains from what you see and do, because visual information is processed 60,000 times quicker than written information.
Combine all of the above with the fact that 65% of the world’s population is made up of visual learners (they associate what they learn with the images that accompany them) and you quickly realize how vital great visuals are to the success of your blog posts.
In real terms, it boils down to this. Adding more visual content to your posts gains you:
- More shares
- More traffic
- Greater engagement
All of which lead to increased authority in your field of blogging expertise.
But you can’t just throw up a few random images on your next blog post and expect to reap the rewards.
You need to be more strategic, and certain types of graphics are proven to be more effective than others.
So what type of graphics should you create to achieve all of this blogging goodness, and how can you manage it if you’re not a designer?
Let’s be honest.
Blogging is hard.
You’re forced to wear many hats – writer, editor, promoter, social media manager, even accountant.
And adding another hat – designer – is probably the last thing on your to-do list.
But the problem is, beautiful prose just isn’t enough these days.
Your work must look great, too. Because if it doesn’t, it’ll get ignored.
Because when you look at the content you’re competing with, the bar is getting higher and higher.
Even if you have enough natural ability to add graphic design to your skill set, do you have the time?
And what if you don’t have that innate talent?
Thankfully, you don’t have to be a creative genius or have tons of spare time to make sure your content meets the new visual standard.
You just need a free tool and a few simple tricks.
See 3 Graphic Types You Can Use Repeatedly to Seriously Enhance Your Blog for more information on this.
Image Source: thplanetd.com