One of the paradoxes you have to face when you create a proposal looks a bit like this:
Proposals which are basically just simple text are easy to read and get your message across clearly. But they don’t demonstrate the kind of visual flair and creativity your customer is probably keeping a keen eye out for.
On the other hand, proposals which are visually interesting and unique will set you apart from your competitors and grab your customer’s attention. But they tend to overpower the content and distract from the critical message they’re supposed to convey.
How do you deal with this frustrating paradox? Is there a happy medium between boring and distracting?
Actually yes — because there’s a common feature of proposals that lets you strike a happy balance quite easily.
Are cover pages really necessary? Only if you want to signal to prospects that you’re a professional who knows how to put together a sweet-looking presentation with just the right balance of visual style and clarity 🙂
So yeah, they are critical if you want to set the right expectations, and hit the right balance.
The cover page is where you can hint at your creative ability, and reflect your own brand (color, header, logo, etc.)
The content pages can then be nice and simple. You want people to read them — so don’t distract them with a lot of noise. Simple, nicely-formatted headers followed by text are ideal. Pricing grids should be clean and easy to digest. Any other tables and grids should be consistent in style.
If you’re looking for inspiration, feel free to hire us for effective proposal design
Remember, effective design within a proposal converts a prospect into a client. It’s about persuasion and elegance.