Why Won't They Browse Further on your Website?
Posted on 2014-05-02 | Source:http://www.seotakeaways.com/
Following are some of the main reason people leave your website from the landing page without browsing any further:
1. Poor webpage design (use of poor contrast: like black background, yellow text)
2. Poor Navigation
3. Not using a responsive layout. So landing pages become hard to read on devices with different screen resolutions.
4. Cluttering of ads or too many ads above the fold.
5. Too much text
6. Poor formatting (not using bold, italics, underline etc)
7. Little to no spacing between lines and paragraphs.
8. Lack of headings and sub-headings. Your very first headline must highlight the benefit of reading any further.
9. Landing pages which take forever to download. If this is the case then expect 100% bounce rate all the time.
10. Audio/video contents which auto play as soon as the page loads. This is very annoying for visitors. Avoid it at all cost.
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